Momentum Group Programmes

NEW Marketing Momentum 2017

Join a select group of like-minded small business owners and get 12 months of expert marketing support to boost your brand and your bottom line in the year ahead.

Spaces are strictly limited to ensure you get focussed attention.

  • A cost-effective way to access expert marketing insight and guidance.
  • Connect with other like-minded people to support you.
  • Develop your brand strategy and marketing plan.

Plant the seeds for your most fruitful year yet with a series of powerful Business Vision and Strategy Days to create your roadmap for success, followed by a motivating and informative Monthly Marketing Momentum Day, where you will enjoy practical workshops from special guest experts tailored to your specific needs, plus two personalised one-to-one sessions to make sure you’re on track with achieving your goals.

Who is this for?

Sole traders and those running small businesses with annual turnover up to c.£250k who have ambitions to grow


What you will get from taking part

You will:

  • Identity how to reach more customers or clients
  • Explore ways to improve your customer’s experience
  • Make your messaging stronger and more consistent
  • Make your offer more distinct
  • Explore ways to future-proof your business
  • Improve your marketing materials
  • Create a system for your marketing activity

You will leave feeling more confident and clear about how to grow your business, and in a stronger position to:

  • reach more new customers
  • win more repeat business
  • increase your prices
  • help people really understand your value
  • get better return on the time and budget you allocate to marketing
  • work smarter rather than harder

 

How it works

  • 3 x Business Vision and Strategy Days to set you up with a clear plan for the year ahead
  • 8 x Monthly Marketing Momentum Days to give you deeper practical insights and ongoing support
  • 2 x Personalised one-to-one sessions to keep you on track
  • Expert advice and support from a team of experienced marketers
  • Sounding board and connections from other like-minded participants
  • Online support group to continue your conversations between face-to-face sessions
  • Copy of Get Fruitful – The Playbook – to store all your notes for future reference
  • Video tutorials to watch again in your own time
  • A full year of structured step-by-step support to build your brand and boost your business

Where and when

Meetings will take place at Barham Court, Maidstone, ME18 5BZ from 9.45am – 3pm on the following Tuesdays:

31 Jan, 7 & 28 Feb, 28 Mar, 25 Apr, 23 May, 27 Jun, 15 Sep, 12 Oct, 10 Nov and 9 Dec. One to one sessions will be arranged individually in July and December.

Investment

The total investment required is £2,500 to participate in this 12 month programme. You can guarantee your place in the group with a deposit of £250. You can pay the balance in full by 27th January with a £250 discount, or by 24th December to save £500. Alternatively, you can set up a monthly direct debit to pay nine instalments of £250.

Enrolment

Places in the group are limited to a maximum of 12 to ensure you get focussed attention on your business. There is no ‘book now’ button as this programme is not right for everyone. Enrolment is by invitation and referral – please email anwen@getfruitfulmarketing.com to request a full course outline and explore if participating in the group would be right for you.

 

What you will learn

Vision and Strategy Day One

  • Clarify your vision, mission and core values to create the foundation for a super-strong brand
  • Develop a clear identity for your brand to align business partners, associates, suppliers and new staff to deliver a harmonious working environment and excellent client experience
  • Find out how to brief designers, website developers, photographers, copywriters and other marketing support people to ensure you get best value for money, and impactful results
  • Identify and profile your target markets to laser focus your marketing
  • Discover new ways to communicate with and motivate your ideal clients to buy from you 
  • Create really relevant, resonant messaging and a distinct tone of voice for your brand to make copywriting a walk in the park

Vision and Strategy Day Two

  • Articulate the unique value of your business, tell your brand story and develop compelling case-studies to showcase your proposition in the best possible way
  • Develop a strong identity for your brand that allows you to enable long-term growth
  • Analyse how to carve out a distinct niche for your business that is clearly differentiated from the competition
  • Explore how to future-proof your business by identifying trends, opportunities and potential risks in your market
  • Identify specific requirements for market research and how to gather useful data to inform your marketing

Vision and Strategy Day Three

  • Put yourself in your customers’ shoes to understand their end-to-end experience of your brand and identify how to make improvements
  • Encapsulate your unique value proposition in a succinct and compelling ‘elevator pitch’ and strapline
  • Evaluate your existing marketing materials to identify areas for improvement and where new items are required to support your sales and marketing process
  • Set the best possible prices for your services or products
  • Set clear and measurable marketing objectives to drive you forward
  • Create a monitoring and evaluation plan to track Return on Investment
  • Set a realistic budget to achieve the results you seek
  • Plan the time you allocate to marketing to be most effective
  • Create a clear schedule of marketing activity for the year ahead

Monthly Momentum Days

We will begin with a two hour practical workshop from a special guest expert. Each month will focus on a different aspect of marketing. After a networking lunch we will have a two hour session in the afternoon to review and update your marketing plan and get input from the rest of the group on any challenges and questions. You will leave having had the chance to work ‘on your business’ and apply new learning directly to want you want to achieve. The workshop content will respond to the needs of the group, so you can design your own tailored programme.

Topics may include: email marketing, website design, graphic design, social media, photography, copywriting, blogging, networking, exhibitions, public speaking, market research, PPC and SEO.

 

Interested? Find out more.

Places in the group are limited to a maximum of 12 to ensure you get focussed attention on your business. There is no ‘book now’ button as this programme is not right for everyone. Enrolment is by invitation and referral – please email anwen@getfruitfulmarketing.com to request a full course outline and explore if participating in the group would be right for you.

Contact

See what people are saying...

Anwen provides a breadth of vision and expertise in her approach to marketing that impresses. I attended her workshop and as a qualified marketer myself found it very insightful one might even say fruitful. I would thoroughly recommend her to anyone who wants a serious strategic marketer with real flair.

Nick Bird, Everywhere Business Tools

Informative, revealing, insightful, fresh, honest, engaging and empowering. Anwen is keen to put you at ease and work from the level you are at.

Suzanne, Business owner, Kent

Anwen provided very clear, concise and insightful guidance, walking us through a process in collaboration with the other participants. I found identifying my core brand values a particularly useful exercise, which has since led to some fairly key changes within my business. This course is time and money well spent.

Claire Witz, TW Mums In Business and Owner of Painted With Love

Anwen has transformed the way we viewed marketing at Love Inc Ltd. Her course has empowered us to target the right customer, in the right way. It was amazing value for money and will benefit our business for years to come.

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