Insights

Cheat’s Tip – Retrospective Blogging to Fill the Gaps!

One way to generate more content for your blog (and broaden your reach) is to invite others to create guest posts.

You could ask your clients and...

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Recession-Ready Tip # 4 – Go Premium!

This is the fourth in my series of daily vlogs this week to help future-proof your business whatever the economic weather.

Today I’m talking...

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Recession-Ready Tip # 3 Sweat Your Assets

Do you know what your marketing assets are? Is it time to take stock?

See where you can exploit existing materials further and maximise their full...

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Recession-Ready Tip # 5 – When the going gets tough – it’s time to get softer

This is the fifth and final vlog in my series of Recession-Ready Tips. In this post I’m talking about how important it is to build the...

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Recession-Ready Tip # 2 – Hold the long-term vision

Today I am sharing the second in a series of 5 top tips to help you prepare your business to thrive (not just survive) if we find ourselves...

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Recession-Ready Tip # 1: Share your brand heritage

Today I am sharing the first in a series of 5 top tips to help you prepare your business to thrive (not just survive) even if we do find ourselves...

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What is your PEDIGREE? Tell your story to communicate the value you offer

A more personal connection with clients is what gives small and medium sized businesses the edge over bigger corporate companies. To take advantage...

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Express your PERSONALITY to share what makes you different

Today I want to share an exercise with you that will help you develop a more distinctive PERSONALITY and tone of voice for your blog (and other...

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What are your core guiding PRINCIPLES?

Today I want to help you identify the core PRINCIPLES which are the foundation for your business, brand and blog. These are universal values which...

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What is the PURPOSE of your business? Who are the PEOPLE you want to serve?

Note down WHY you are blogging and WHO you are writing for and stick this note above your desk. This will help you keep on track with writing more...

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What is the PASSION that fuels your business?

So today we are kicking off the Blogging for Breakfast 30 Day Challenge. This is your chance to get some support and motivation with developing...

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How to write a blog before you get out of bed in the morning

Are you like me? Setting yourself a target to blog consistently but failing miserably as other more urgent work gets in the way?

 

I've been a...

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Business Bunker Radio Show

On 5th July I featured on Channel Radio’s Business Bunker show with Paul Andrews and Jules Serkin alongside fellow guest Louisa Latham from...

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Sell Me Your Story – Why Should I Choose You?

On 12th July 2016 I will be speaking at the PSA South East regional bi-monthly meeting at Brands Hatch Place Hotel. More info and booking ...

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Book Preview Event

Speaking

On 6th May 2016 I hosted a special Preview event to showcase my forthcoming Playbook which will be available soon.

A group of 30...

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Kent Business Growth and Confidence in early 2016

This week I featured in the Kent Messenger news twice – once in this article commenting on the growth of turnover, sales and profit...

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Playbook Proof Live Reveal

Today I opened the first printers’ proof of the Get Fruitful Playbook hot-off-the-press live on Facebook.

You can watch the recording here:

...
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Is it time to reframe your marketing mindset?

If you find marketing your business difficult because it feels unnatural for you to ‘blow your own trumpet’, ‘sing your own...

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My top 5 tips to get you using video regularly

I have recently been using video blogging (vlogging) and recording myself on camera to help share messages as part of my marketing mix. In this...

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How to Find and Keep Your Ideal Clients

On 10th March 2016 I will be speaking at the Kent Invicta Chamber of Commerce B2B event at The Hop Farm.

I’ll be sharing some insights...

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Marketing in Kent – In Conversation with David Mark Shaw

Fellow Kent-based marketer David Shaw kindly invited me on to his Getting Ahead podcast to talk about Finding and Keeping Your Best Clients in...

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Streamlining your social media for a tidy desk and tidy mind

While I understand the importance and principles of effective social media marketing, it’s tricky staying on top of it all when you’re...

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Know your numbers – test your marketing maths

Fruitful marketing is marketing that yields measurable results, and has an impact on your long-term profitability. In your business that might...

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What are people saying about you and your business?

Have you given much thought to how you are perceived by others and the effect this has on your business? I invited Personal Branding and Image...

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