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How to create your Customer Journey Map

If you would like to improve the experience that customers have with your business, you need to start at the very beginning of their relationship with you, and follow this

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Strategy Is God

The dictionary definition of ‘strategy’ is: ‘a plan of action designed to achieve a long-term or overall aim.’ The word comes from the Greek stratēgia, a military term meaning “the art

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Get Strategic – Manifesto Point #1

I’m assuming that you have a strategy for your business, but do you know how your marketing is supporting that? Is your strategy the right one? Are you on track

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How to make your marketing more fruitful

The economy may be growing, but is your business? To launch, grow or make your business more sustainable, you need to connect more effectively with more people, and ensure a

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So… what IS marketing?

So… what IS marketing? When I ask people this question they often answer: Advertising Cold calling Leafleting Posters Social media These are all marketing tactics and can be part of

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So – what IS branding?

So – what IS branding? When I ask people what they think branding is they often say things like… Advertising Logos Packaging But these are really all just design elements

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