It’s not just a photograph…

Any business that wants to appear professional and personable today must realise how professional and well-planned portrait photography is a must-have. Whether you’re a sole trader, business owner, managing director or

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Get Holistic – Manifesto Point #2

The second point in the Get Fruitful Marketing Manifesto is about widening your perspective to take a 360 degree view of your place in the market. This requires that you

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How to improve your customer service

Did you know that this week (5- 9 Oct) is National Customer Service Week? Nope – neither did I! Until my Fruitful Friend Stephen Spencer kindly informed me. Stephen is

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Top 10 Tips For More Fruitful Exhibitions

Showcasing your business by exhibiting at a trade fair or business event can give you an excellent opportunity to meet new prospects and business associates, do market research, and test out

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How to create your Customer Journey Map

If you would like to improve the experience that customers have with your business, you need to start at the very beginning of their relationship with you, and follow this

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Strategy Is God

The dictionary definition of ‘strategy’ is: ‘a plan of action designed to achieve a long-term or overall aim.’ The word comes from the Greek stratēgia, a military term meaning “the art

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Get Strategic – Manifesto Point #1

I’m assuming that you have a strategy for your business, but do you know how your marketing is supporting that? Is your strategy the right one? Are you on track

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