Would you ever be bold enough to run a campaign telling people NOT to use your product or service?
Heineken have recently started a sponsorship deal with Formula 1 leading with a strong message about Don’t Drink and Drive – effectively putting people off their products.
It may seem counter-intuitive, but they think it’s the right thing to be doing – and ultimately are pushing a positive message which they want their brand to associated with. You can read more about it here:
Could you do something similar in your business?