The economy may be growing, but is your business? To launch, grow or make your business more sustainable, you need to connect more effectively with more people, and ensure a good return on your marketing investment.
About 100 years ago, US department store merchant John Wanamaker is said to have complained that: ‘Half the money I spend on advertising is wasted; the trouble is I don’t know which half.’
Today we have Google Analytics, social media tracking codes and automated Customer Relationship Management systems, amongst other technologies, to help maximise the effectiveness of our marketing efforts, but businesses are still making some simple mistakes. Is yours one of them?
Read on for some fresh insight and guidance to steer you to make your marketing more fruitful.
