Fellow Kent-based marketer David Shaw kindly invited me on to his Getting Ahead podcast to talk about Finding and Keeping Your Best Clients in advance of me giving a presentation at the Kent Invicta Chamber of Commerce B2B at The Hop Farm on 10 March 2016.
Being of a similar age, we discussed how growing up on the cusp of Generation Y and the Millennial Generation has given us a unique perspective on marketing, digital technology and how it can be applied to business. We have both seen first-hand the speed and scale of change brought about the digital revolution, but also still have an appreciation and understanding for ways in which more traditional forms of communication can still play an important part in the marketing mix.
You can listen again to the podcast (I’m on Episode 57) via itunes: https://itunes.apple.com/gb/podcast/getting-ahead/id916461335?mt=2
and find out more here: http://davidmarkshaw.com/anwen-cooper-get-fruitful-marketing-episode-57/