Recession-Ready Tip # 5 – When the going gets tough – it’s time to get softer

Day Ten – Blogging for Breakfast 30 Day Challenge

This is the fifth and final vlog in my series of Recession-Ready Tips. In this post I’m talking about how important it is to build the ‘softer’ emotional messaging into your marketing efforts in tough economic times.

Creating a strong emotional connection with customers and prospects will help build loyalty and help win new sales.

About the author

Anwen is a strategic marketer, professional speaker and facilitator. She created Get Fruitful Marketing to give fresh insight and marketing expertise to help more businesses to grow.

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