Insights

Growing a free range team

Growing a free-range team through remote and flexible working

On Wednesday 18th July, 5.30 – 8pm I will be co-hosting the next IoD99 Kent...

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Show me the money! Accessing finance to grow your business

On Wednesday 23rd May, from 5.30 – 8pm I will be hosting another IoD99 event on behalf of IoD Kent at The Business Terrace, Maidstone.

Come...

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How many P’s in Marketing?

here was an interesting article in Marketing Week recently about battery makers Duracell, who have been rethinking the 7 Ps of Marketing in...

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Scream if you want to go faster! How much should you spend on marketing?

How much should I spend on marketing my business?

This is a question I get asked a lot…

I’m afraid that there is no quick and easy...

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Where do you go from here? Taking the first step to up-level your business in 2018

So, we are nearly one month in to the New Year now already… has 2018 got off to a good start for you?

Did you start January with a list of...

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Is it time to add some rocket fuel to explode your business growth?

o lead your business to future success, you need a clear Vision, Mission and defined set of Values.

Engaging your team and other stakeholders with...

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Kent Powerhouse or London Brain Drain?

Do you ever feel the effects of ‘The London Brain Drain’ on your business?

Do you find it hard to attract staff with the right skills...

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Creating More Deep and Meaningful Connection with Your Market

When Did you Last Have a Deep and Meaningful Conversation with One of Your Clients?

 

They say that it’s not polite to talk about sex,...

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How to choose a digital marketing agency that will be any good

Having hired numerous marketing support agencies and people in my time (including PR people, FB ad campaign managers, social media assistants, web...

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Please do NOT read my book

I’m excited to announce that as of last month, Get Fruitful – The Playbook is now on sale via Amazon. But I am asking that you please...

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When is it time to stop giving away content online for free?

Fellow Kent-based marketer and Top100 Digital Marketing Influencer Daniel Knowlton recently started a discussion thread on his Facebook page which...

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My 5 Top Tips to Get You Writing to Promote Your Business

So Get Fruitful – The Playbook is due to be published later this month!

I have managed to write this while also building up my business from...

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What is the difference between marketing and PR?

And how does this relate to growing your business?

Watch my #FruitfulFriday Facebook Live video for more insights

 

 

 

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Are you Recession-Ready?

Today I am sharing a vlog which is the first in a series for this week with tips on how to make your business more robust and ready to weather the...

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Recession-Ready Round-Up

In case you missed out first time round, here is a round-up of my Recession-Ready Vlog series where I share 5 top tips to strengthen your business...

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What does success mean for you and your business?

For some people success is about material or financial rewards- for example, achieving a certain level of income in order to life a particular kind...

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4 Ways to Improve Your Marketing (and anything else)

One of my favourite business books is Blue Ocean Strategy – which offers a framework with four ways to consider how you can make...

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Measuring Growth – Are You Being Vain?

When tracking the growth of your business, there are a number of different Key Performance Indicators and metrics you may choose to focus on.

...
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Don’t Use Our Products

Would you ever be bold enough to run a campaign telling people NOT to use your product or service?

Heineken have recently started a sponsorship...

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How To Launch A Global Brand (with no paid advertising)

Follow Tesla’s lead.

 

I am a massive fan of the electric-car brand and find their game-changing business model and strategy truly...

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Have you created a PICTURE of your PERFECT Customer?

One of the exercises in my forthcoming Playbook, which also forms part of the courses I run, and my work with one-to-one clients, is...

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How I Know When We’re Going to Work Together

Marketing is a vehicle for growth and sustainability. If you want more clients, more revenue, more profit, more satisfaction from your business you...

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Is it Time to Reframe Your Marketing Mindset?

If you find marketing your business difficult because it feels unnatural for you to ‘blow your own trumpet’, ‘sing your own...

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Cheat’s Tip – Retrospective Blogging to Fill the Gaps!

Part of the motivation for starting this 30 Day Blogging for Breakfast Challenge was the fact that I’d let my regular commitment to blogging...

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