Insights

Harnessing ‘The Covid Catalyst’: aligning your Employer and Customer brand

The current pandemic is accelerating trends already in motion pre-crisis, including a growing need for businesses to have a more compelling...

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Alternative Business Models for Greater Social Impact

Have you ever thought about different ways you could structure your business to demonstrate your commitment to delivering on a higher purpose...

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Recruiting & retaining talent to create more social impact

For the third in our series of Bright Minds in Business, Pathways to Greater Purpose & Profit events, we are looking at ways in which you can...

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Pathways to greater purpose & profit

Having worked with a range of charities, social enterprises and private businesses over the years, I’ve seen first-hand how often...

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It’s time to Think Bigger: Marketing & Selling for the ‘New Now’ and Beyond

As we find ourselves several months into the global pandemic and the resulting economic and social crisis, you may find yourself wondering:

What is...

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Happy Business Birthday to Me – and to You?

LinkedIn informed me that my business is six years old this week.

Thank you to those who took this opportunity to send me congratulations...

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Your value is in your values
  • Are you helping your employees and customers to simply eat and put a roof over their heads, or are you helping them to meet higher needs?  
  • ...
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Creating brand alignment for customers and employees

When you start out in business, and you’re thinking about your brand (the essence of who you are and why you exist) and your branding (the...

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Reconnect with your passion to reinvent yourself and your business

 On 8th April I was interviewed on SME Business TV about why now is the perfect time to reconnect with your passion to reinvent yourself and...

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My 7 top tips for working sustainably from home (even with young children)

I started my business working from home while my daughter was just a few months old. Having spent the last six and half years developing my...

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Why Marketing Your Own Business Can Be So Hard (and what to do about it) Part 3

In today’s blog I wanted to share the third most common challenge I see facing business owners who are struggling to manage their own...

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Why Marketing Your Own Business Can Be So Hard (and what do about it) – Part 2

Following on from yesterday’s blog post about how lack of time to dedicate to marketing can be a common challenge for SME owner/managers,...

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Three Reasons Why Marketing Your Own Business Can Be So Hard (and what you can do about it) – Part One

Even I sometimes find marketing my own business hard, despite the fact that I’ve been working in marketing for 20 years now, and running Get...

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What should you include in a Marketing Strategy/Business Plan?

Do you have a documented Marketing Strategy? Or a marketing section in your Business Plan? Most small businesses don’t. Maybe because they...

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Digital is NOT a strategy

In recent years the terms ‘digital strategy’ and ‘digital transformation’ have come to prominence, as businesses look for...

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How Client Focussed are you?

When you start out in business you may be open to working with anyone and everyone to get yourself up and running. But as time goes by you’ll...

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Do you have a Documented Vision for your business?

This is the first of my 10 vital ingredients that you need to ensure your marketing will be fruitful and produce the return you seek for the...

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Is your marketing missing a vital ingredient?

Do you have the 10 vital ingredients to ensure your marketing will be fruitful?

Marketing is such a fundamental and yet wide-ranging discipline...

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How can you make your marketing more fruitful?

Seeds to Success – the new version of the Get Fruitful Marketing online group programme I have created is starting on 30th September!

This...

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Leading the charge on wellbeing in the workplace
How can you improve your own wellbeing and champion health as a strategy to boost your business?

As a business leader it can be difficult to find...

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Winning the War for Talent
What makes a fantastic place to work?

How do you attract, retain and develop the best candidates to join your team?

Strong vision, values and...

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Sharing insight to inspire growth

Today I am excited to launch Bright Minds in Business.

Bright Minds In Business will be bringing you engaging events and insightful video...

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Making Money & Meaning

Does your business have a purpose beyond making profit?

On Wednesday 21st November, 5.30 – 8pm I’ll be co-hosting another event for...

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Celebrating 4 years in business

I’ve been reflecting on my achievements over the past four years and thought I’d summarise with an infographic!

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